There are many ways in which you can use dental marketing to help create an excellent patient attraction system for your dental practice. Creating a strong online presence is one of the most effective ways of attracting patients to your practice and by speaking to a digital dental marketing team you can find out about the different techniques that you can use to do this.
Firstly you need to get your website and your dental practice on the map. You may be wondering which map this is. When you type best dental practice and your local area into the Google search bar you are presented with a list of results. This list is made up of three parts. The first part of the list is made up of (paid for) Google advertisements which is the most effective way of making sure that your website is seen and found by potential patients when they are looking for a dental practice in your area. Google advertisements can be quite expensive to maintain and unless you have a large budget set aside for marketing your dental practice it is more cost effective and beneficial to speak to a dental marketing agency who can maintain the marketing of your dental practice on a regular basis and keep you at the top of the rest of the list.
Being part of the map pack
The next part of the list is made up of the map pack. This is when you are presented with a map of your local area and there is a list of the top dental practices within that geographical vicinity. To get yourself onto that list is extremely beneficial for attracting patients to your practice and is done using a free tool provided by Google known as Google My Business. By creating a Google My Business page for your dental practice you can make sure that when potential patients are searching for a dentist in your area, they are presented with your details. They will then be able to click on your page and find your contact information including your telephone number, address and any other details which you would like them to know about your business.
Organic search results
The third part of the list is made up of the organic search listings. This is the most important part of the list and if you maintain your website and online marketing effectively and on a regular basis then you will be able to climb to the top of that list. To do this you need to make sure that your website has the answers to what people in your local area want to find out about their teeth, and that you are creating new and relevant content all the time to keep up with the changing trends and nurture the interest of potential patients.
Social media is another important method of making sure you have a strong patient attraction system in place. The majority of adults are present on at least one social media platform and this is usually either Facebook or Instagram. By creating pages on both of these platforms you can widen your target audience, engage with existing patients, find new patients and allow people to share your information amongst their family and friends. Speak to a good dental marketing team today and find out more about the different methods that you can put in place to help create a strong online presence and attract new patients to your dental practice.